Lonely Planet is the largest travel guidebook publisher in the world, it is owned by American billionaire Brad Kelley’s NC2 Media, which bought it from BBC Worldwide for US$77 million, in 2013, after it was valued at US$250 million in 2008. Originally called Lonely Planet Publications, the company changed its name to Lonely Planet in 2009 to reflect its broad travel industry coverage and an emphasis on digital products. As of 2011 the company has sold 120 million books since inception, and by early 2014 the company has sold around 11 million units of its travel apps.
Origins and Ownership
Lonely Planet was founded by married couple: Maureen and Tony Wheeler. The couple met in London in 1970 and in July 1972, they embarked on an overland trip through Europe, Asia, eventually arriving in Australia in December 1972. The route that they followed was first undertaken by vehicle on the 1955 Oxford-Cambridge Overland Expedition.
What people are saying
Because of their accurate travel descriptions and guides, entertaining photos and other information of any specific place, printed or included on their books and website. Lonely Planet receives hundreds of reviews coming from their customers, though there are some who were quite disappointed about Lonely Planet’s services, most of them are quite satisfied. Here are some of the reviews I’ve gathered.
“There are some six hundred well-written, extremely detailed guide books in the series, and while I obviously can’t comment on all of them, I found the editions for Morocco and Turkey were invaluable in planning extensive tours of both countries. Distances, directions, and approximate driving times between destinations were accurate to the kilometer and the minute, and hotel accommodations, restaurants, and shops were exactly as described. As a long-time travel professional, I highly recommend these as being among the best reference books for planning independent journeys, especially to countries where tourist travel usually is confined to group motorcoach tours.”
—Gourmet G (San Francisco CA)
“LPs are the best travel books I’ve ever used. Very user friendly, tons of maps, a glossary, cultural tidbits, well organized and comprehensive. Once you get used to their format it’s hard to switch to a different guidebook b/c you only see the lacks. I’ve used them on trips to Europe, Southeast & East Asia, Costa Rica, India etc. etc. And NOW I get to use LP for our upcoming trip to Espana! Maybe the best or most memorable part of using LP is all of the notes you end up writing in them.. of contact info. for all of the interesting people you meet; notes of where you stayed, or tried to stay; sights you just had to see; restaurants you just had to try; and routes you ended up taking. I’m looking forward to making those same notes with my girls.”
—Natasha S (Oakland CA)
The website shows a vivid and colorful interface, that shows different photos with different themes that shows hints of where those photos were taken. Scrolling down, users will be welcomed by a list of travel-related stories and blogs. Users can also search for their own desired place and Lonely Planet can help them book a flight to get there. For example, I’ve clicked the Adventure option in one of the advertisements and I was transferred in a page where I need to choose my desired destination before clicking the search button, where after clicking–I will be transferred again into a page where certain activities from the destination I’ve placed will be shown, together with the estimated prices placed on every photo. Clicking one of the listed activities will transfer you to a page where your booking proceeds.
- Website URL: http://www.lonelyplanet.com/
- Contact number: 800 275 8555
- Contact Email: firstname.lastname@example.org
- Head Office Address: 230 Franklin Rd, Building 2B Franklin TN 37064
A travel website that provides accurate information about a certain place, thus giving each customer an ease of mind especially if they’re planning on traveling into a place they’ve never visited before. With these informations, no traveler would be lost or confused any more.